SEO is often shrouded in mystery and confusion, making it difficult to know how to implement it to achieve maximum impact. When it comes to misconceptions about SEO, here are some common myths to avoid.
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Reviews are irrelevant to SEO
It’s wrong to assume that product reviews don’t impact positively on SEO. According to Search Engine Watch, review signals account for 9.8 per cent of the total ranking factors. Crucially, 72 per cent of consumers take action after reading a positive review.
Category pages are unimportant
If you want to rank highly for category-specific keyword searches, assuming category pages aren’t important is incorrect. If you sell products that can be categorised, you can optimise relevant category keywords to increase awareness of your offering on search listings. To achieve success, determine the relevant keyword groups and optimise the meta title and description, plus the H1 tag, URL and content.
Technical SEO is vital to success
Many businesses think that focusing on technical SEO only is enough to boost their ranking profile, but this isn’t true. In fact, technical SEO may be responsible for as little as 10 per cent of ecommerce success. Instead, experts argue that if you want to make a difference to your SEO, having high-quality backlinks matters most. Consult Dublin SEO professionals, such as Dublin SEO, if you need help with link building.
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Duplicate content on external sites is frowned upon
Search engines prefer fresh content, and it’s right to think that duplicate content is a no-no where SEO is concerned. However, this isn’t always the case. Creating unique content isn’t always possible with product descriptions, and since internet giants such as Amazon, who use duplicate product descriptions, are still riding high in the search rankings, this shows that duplicate content isn’t always considered bad. What matters more is having a healthy backlink profile.
One approach to search intent
It’s inaccurate to assume you can adopt a one-size-fits-all approach to searcher-intent matching. There are differences between search intent according to whether someone is researching or buying a product. Always optimise your blog for those in the research phase.
SEO is a cure-all
If your website is on a downward decline, SEO won’t necessarily save it. You may need to consider other factors, such as your pricing strategies and product offering, to get your site back on track.