| Author/Writer: Jim Sterne | Stars Rating: 3.50 of 5 stars |
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| Tags: | Original Book Title: Email Marketing |
| Language: English | Published First Time: March 7th 2000 by John Wiley & Sons (first published February 22nd 2000) |
| Available Format: DOC, DJVU, RTF, MOBI, iBook, FB2, ePub, TXT, PDF |
User's Rating:
6 ratings
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Book Description:
This text aims to provide an understanding of what email marketing is, why it is here to stay, and the reasons behind its explosive growth. Readers should learn the ins-and-outs of creating an effective email marketing strategy and why it plays such a significant role in building customer relationships. They will also find templates that will jump-start them into a step-by This text aims to provide an understanding of what email marketing is, why it is here to stay, and the reasons behind its explosive growth. Readers should learn the ins-and-outs of creating an effective email marketing strategy and why it plays such a significant role in building customer relationships. They will also find templates that will jump-start them into a step-by-step execution of an email marketing campaign. The book covers how to: Craft an email campaign, write an email message effectively, including technical information to get the message to its targeted audience, enhance a campaign with newsletters and promotions such as contests, discounts, and giveaways, measure the success of email marketing strategies, advertise in others people's email, and host your own discussion.